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Benelli Dominates the Italian Sales market in 2024

Benelli Dominates the Italian Sales market in 2024
07 Feb
Written by Mason James

TRK702 Biggest Selling Bike in Italy

Want to know what was Italy's No 1 selling motorcycle was for 2024?
We'll give you a clue - it wasn't a Ducati, or an aprilia or a Moto Guzzi.
It was the Benelli TRK702 !
The TRK 702 was the best-selling motorcycle in Italy in 2024, with 7,344 units registered, setting a new record for a single model.
This achievement marked the highest sales for a single motorcycle model in Italy in over 15 years.
The TRK 702/X takes over the scepter of highest seller from its sibling - and its forerunner - the TRK 502, which dominated the motorcycle segment scene from 2020 to 2023.

We know that you love yours too... Thank you everyone, we wouldn't be here without you!
Grazie mille!

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